MAN SHUN CHEONG
Brand strategy, Brand definition, Brand identity, Packaging, Collaterals, Online store
A brand rejuvenation project for this 90+ year old dried seafood product wholesaler. Aiming to diversify into the retail market in Hong Kong and overseas countries.
A new brand personality and character was created to appeal to the younger, more sophisticated households. The Chinese calligraphy in the old brand logo was re-adapted in the new logo to retain a part of the brand history.