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Man Shun Cheong Abalone Packaging Design.jpg
Man Shun Cheong Canned Abalone.jpg


Brand strategy, Brand definition, Brand identity, Packaging, Collaterals, Online store


A brand rejuvenation project for this 90+ year old dried seafood product wholesaler. Aiming to diversify into the retail market in  Hong Kong and overseas countries.


A new brand personality and character was created to appeal to the younger, more sophisticated households. The Chinese calligraphy in the old brand logo was re-adapted in the new logo to retain a part of the brand history.

Man Shun Cheong Logo Design.png
Man Shun Cheong Product Leaflet.jpg
Man Shun Cheong Magazine Ad.jpg
Tote Bag Design Man Shun Cheong.jpg
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