Brand strategy, Brand identity, Brand visualization, Collaterals


A quality luggage brand aiming to provide stylish, functional luggage by a team of industrial designers and engineers for modern travellers.


Through the integration of industrial design and premium materials, TUPLUS delivers extra benefits to make travelling easier and more enjoyable.


The + in the Logo mark illustrates the brand mission, while TU means “you” in French - giving you more for your journey.

TU luggage_1.jpg
TU pattern.jpg